Sobi

Concept and visual identity for Sobi, an international biopharmaceutical company dedicated to treatments in the areas of haematology, immunology and specialty care.

For the visual concept "it's the small imperfections that give our imagery character and credibility". It signifies a singular focus on a small niche area. It represents the treatments that Sobi brings to these communities. It communicates that Sobi is unique, and breaks away from the status quo. All while using Sobi’s logo color in a gradient form to bring visual warmth and approachability.

"It's the small imperfections that give our imagery character and credibility"